The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality
Publication Year
"One the best books explaining the transformation of political campaigning in the post-civil rights era. It should help everyone translate the implicit racial content of the current presidential campaign."
Recommended by Charles P. Henry, professor of African-American Studies, and Robert L. Allen, Adjunct Professor of African American Studies and Ethnic Studies, editors of The Obama Phenomenon: Toward a Multiracial Democracy.